Join a market-leading, heritage-driven brand portfolio with a reputation for performance, innovation and growth.
Hultafors Group UK is a house of premium brands, built on decades of craftsmanship, functionality and innovation within workwear, footwear and professional tools. Founded in Sweden, the Group has grown into an international organisation with a strong presence across Europe and beyond, united by a shared purpose: creating products that make professionals safer, smarter and more productive at work.
Within the Group, Snickers Workwear is widely recognised as a category leader in technical workwear — trusted by tradespeople worldwide for its advanced design, durability and comfort. Solid Gear, the Group’s premium safety footwear brand, brings cutting-edge materials and athletic-inspired innovation to the safety shoe market, redefining expectations around protection, performance and style.
As an Area Sales Manager, you’ll represent these highly respected brands in the field, taking ownership of a defined territory and playing a key role in driving growth, strengthening reseller partnerships and expanding market share. This is an opportunity for a commercially minded sales professional to work with best-in-class products, backed by strong brand equity, marketing support and a clear long-term growth strategy.
About the Role
1. Purpose (goal of) and responsibility for the position
Responsibility
- Sell one or more product categories, typically in a geographic district, to existing resellers, or in some cases to end users.
- Grow and develop existing customers within a specific district
- Grow and develop end-user customers within a specific district
- Achieve personal development by being updated and trained in:
- New Products
- Monitor industry trends and end-user needs
- Relevant Issues and Opportunities in the Retail Industry
Target
- Achieve or exceed the individual sales goals
- Achieve excellent customer relationships through long-term customer care
- Increase HG's market share within a given customer by selling more of its existing products and finding ways to introduce new ones
2. Authorisation (important decisions)
- Decided at the national level
3. Tasks (Key Responsibilities and Deliverables) Main
General sales activities:
- Annual plans for selected customers should be developed
- Develop and implement clear and concrete action plans
- Penetrate selected customers according to the activity plan
- Document visits, meetings, notes, relationships and projects
- The plans are followed up on monthly. Document status, future planned activities and revenue forecasts monthly
- Produce quotes and propose solutions for selected customers according to their needs and with an agreed margin
- Plan and participate in business discussions
- Succeeds in getting the customer to make a decision. Close the deal with profitable results
- Work "both ways" to get commitment from top management and from bottom up
- Develop and explain tools that make it easy for the retailer to sell HG's products and make it easy to do business with HG
- Provide short but effective training and product information with "FAB" as a selling point
- Coordinate marketing materials and campaigns
- Participate in roadshows and dealer days
- Send out a small assortment for the retailer to test
- Use reference cases to sell in HG's unique advantages
- Participate in joint sales and joint visit activities with the dealers' own sales representatives
- Define and implement soft incentives for the retailers' sales team, such as "fun" stuff, a jacket, promotions, kick-off, and special training.
- Follow up on the product mix
- Monitor inventory levels
- In-store management
- Build long-term customer relationships
- Invite customers to training
- Measure customer satisfaction and loyalty
- Follow-up complaints
- Look for new business opportunities by interacting with retailer support about what they see happening in stores
- Proper use of the company's CRM system.
4. Competencies required for the position (key competencies)
Generic competencies:
- Decide and initiate measures:
- A) Make quick, clear decisions that may involve tough choices or considered risks
- B) Take responsibility for actions, projects and people
- C) Take initiative, act with confidence and work under their own auspices
- D) Initiate and generate activity.
- Work with people: Shows respect for the opinions and contributions of other team members, shows empathy, listens, supports and cares for others, consults others and shares information and expertise with them, builds team spirit and reconciles conflicts, adapts to the team and fits in well.
- Delivering results and meeting customer expectations:
- A) Focusing on customer needs and satisfaction
- B) Setting high standards of quality and quantity
- C) Monitoring and maintaining quality and productivity
- D) Working in a systematic, methodical and orderly manner
- E) Achieving consistent goals
- Adapting and Responding to Change:
- A) Adapting to changing circumstances
- B) Accepting new ideas and change initiatives
- C) Adapting interpersonal style to suit different people or situations
- D) Showing respect and sensitivity to cultural and religious differences
- E) Dealing with ambiguity and making positive use of the opportunities it provides
- Work with people: Shows respect for the opinions and contributions of other team members, shows empathy, listens, supports and cares for others, consults others and shares information and expertise with them, builds team spirit and reconciles conflicts, adapts to the team and fits in well.
Role-specific competencies:
- Relate and network: Easily establish strong relationships with customers and staff; relate well to people at all levels; build broad, effective networks; use humour appropriately to warm relationships with others.
- Present and communicate information. Speaks fluently; expresses opinions, information, and key points of an argument clearly; makes presentations and commits to public speaking with skill and confidence; responds quickly to audience needs and to their reactions and feedback; projects credibility.
English (for non-native speakers): Basic knowledge of English - oral and written
Functional competences:
- Experience in contract management, negotiations, pricing, and profitability analysis.
- Knowledge of/skills in structuring sales quota targets and revenue expectations
- Basic knowledge of sales and marketing – field experiences
- Knowledge of products
4.1. Qualifications and experience:
- Have completed upper secondary education.
- 3-5 years of work experience from the relevant industry
- Full UK Driving License
Register your application today!