Super Rod focuses on the design and manufacture of labour-saving tools. Primarily aimed at the electrical contractor and anyone involved in the installation of cable. We also pride ourselves on supplying our distributors with world-class marketing strategies and materials to support their sales efforts.
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Purpose of the Role
To take ownership of the company's performance across our online trading platforms — Amazon, RS Components, Farnell, CPC, CEF Online, Screwfix, and Toolstation — improving listings, content, pricing, and advertising efficiency across the full portfolio. The role exists because the business currently lacks in-house expertise to fully understand and act on how these platforms operate (account management, content optimisation, advertising, and platform-specific strategy) and is not currently maximising the commercial opportunity they represent, particularly on Amazon.
Key Responsibilities
Digital Platform Management (Amazon, RS Components, Farnell, CPC, CEF Online, Screwfix, Toolstation)
- Own day-to-day management of our accounts across all online trading platforms, prioritising effort based on commercial return per channel
- Maintain accurate, consistent product data and catalogue content across all platforms
- Optimise listings and content for each platform's specific format and ranking logic — titles, images, technical specifications, A+ content (Amazon), and trade-specific documentation (B2B platforms)
- Manage pricing and promotional strategy across channels, protecting margin while remaining competitive
- Monitor account health, compliance, and reviews/reputation across all platforms
- Benchmark competitor activity across platforms and turn findings into action (pricing, content, promotions)
Advertising & Growth
- Plan and manage paid advertising where available (e.g. Amazon Sponsored Products/Brands), monitoring spend efficiency and ROI
- Identify and act on growth opportunities across the full platform portfolio, not just Amazon
- Build a clear picture of where we are underperforming vs. competitors on each platform and recommend a strategy to close the gap
Capability Building
- Identify and escalate training needs (own or team's) to build genuine in-house digital platform expertise over time
- Bring or develop platform-specific knowledge (e.g. Amazon Seller/Vendor Central, trade platform account structures) and share it internally
Cross-functional
- Work closely with Sales, Marketing, and Operations to align product content, promotions, pricing, and stock availability across all channels
- Report regularly on multi-platform performance (sales, ad spend, conversion, ranking) to leadership
Essential
- Demonstrable experience managing product listings and performance across at least one major online marketplace or B2B trading platform
- Practical understanding of how digital platforms rank and surface products (search/ranking logic, content optimisation)
- Strong analytical skills — comfortable working with sales and performance data, including Excel (pivot tables, formulas)
- Excellent written skills for content/listing optimisation
- Confident working cross-functionally with Sales, Marketing, and Operations
- Genuine curiosity and willingness to learn multiple platforms rather than specialise narrowly in one
Desirable
- Experience in a B2B, trade, or industrial/technical product environment (electrical, tools, or similar)
- Specific experience with Amazon Seller/Vendor Central and Amazon Advertising
- Experience with other B2B/trade platforms (RS Components, Farnell, CPC, CEF Online, Screwfix, Toolstation, or similar)
- Familiarity with AI tools (ChatGPT, Claude, or similar) to speed up content, ad copy, or data analysis work
- Amazon Advertising certification or equivalent platform-specific training
Personal attributes
- Self-starter, comfortable working with a degree of ambiguity while structures are built out
- Happy to train/upskill or bring existing expertise and share it internally
- Commercially minded — sees the role as growth-driving across the whole platform portfolio, not just Amazon-focused or purely administrative.
Apply now to find out more about this exciting opportunity today!