Hultafors Group UK is a house of premium brands, built on decades of craftsmanship, functionality and innovation within workwear, footwear and professional tools. Founded in Sweden, the Group has grown into an international organisation with a strong presence across Europe and beyond, united by a shared purpose: creating products that make professionals safer, smarter and more productive at work.

Within the Group, Snickers Workwear is widely recognised as a category leader in technical workwear — trusted by tradespeople worldwide for its advanced design, durability and comfort. Solid Gear, the Group’s premium safety footwear brand, brings cutting-edge materials and athletic-inspired innovation to the safety shoe market, redefining expectations around protection, performance and style.

As an Area Sales Manager, you’ll represent these highly respected brands in the field, taking ownership of a defined territory and playing a key role in driving growth, strengthening reseller partnerships and expanding market share. This is an opportunity for a commercially minded sales professional to work with best-in-class products, backed by strong brand equity, marketing support and a clear long-term growth strategy.

About the Role

1. Purpose (goal of) and responsibility for the position

Responsibility

• Sell one or more product categories, typically in a geographic district, to existing resellers, or in some cases to end users.
• Grow and develop existing customers within a specific district
• Grow and develop end-user customers within a specific district
• Achieve personal development by being updated and trained in:
• New Products
• Monitor industry trends and end-user needs
• Relevant Issues and Opportunities in the Retail Industry

Target

• Achieve or exceed the individual sales goals
• Achieve excellent customer relationships through long-term customer care
• Increase HG's market share within a given customer by selling more of its existing products and finding ways to introduce new ones

2. Authorisation (important decisions)

• Decided at the national level

3. Tasks (Key Responsibilities and Deliverables) Main

General sales activities:

• Annual plans for selected customers should be developed
• Develop and implement clear and concrete action plans
• Penetrate selected customers according to the activity plan
• Document visits, meetings, notes, relationships and projects
• The plans are followed up on monthly. Document status, future planned activities and revenue forecasts monthly
• Produce quotes and propose solutions for selected customers according to their needs and with an agreed margin
• Plan and participate in business discussions
• Succeeds in getting the customer to make a decision. Close the deal with profitable results
• Work "both ways" to get commitment from top management and from bottom up
• Develop and explain tools that make it easy for the retailer to sell HG's products and make it easy to do business with HG
• Provide short but effective training and product information with "FAB" as a selling point
• Coordinate marketing materials and campaigns
• Participate in roadshows and dealer days
• Send out a small assortment for the retailer to test
• Use reference cases to sell in HG's unique advantages
• Participate in joint sales and joint visit activities with the dealers' own sales representatives
• Define and implement soft incentives for the retailers' sales team, such as "fun" stuff, a jacket, promotions, kick-off, and special training.
• Follow up on the product mix
• Monitor inventory levels
• In-store management
• Build long-term customer relationships
• Invite customers to training
• Measure customer satisfaction and loyalty
• Follow-up complaints
• Look for new business opportunities by interacting with retailer support about what they see happening in stores
• Proper use of the company's CRM system.

4. Competencies required for the position (key competencies)

Generic competencies:

• Decide and initiate measures:
  • A) Make quick, clear decisions that may involve tough choices or considered risks
  • B) Take responsibility for actions, projects and people
  • C) Take initiative, act with confidence and work under their own auspices
  • D) Initiate and generate activity.
• Work with people: Shows respect for the opinions and contributions of other team members, shows empathy, listens, supports and cares for others, consults others and shares information and expertise with them, builds team spirit and reconciles conflicts, adapts to the team and fits in well.
• Delivering results and meeting customer expectations:
  • A) Focusing on customer needs and satisfaction
  • B) Setting high standards of quality and quantity
  • C) Monitoring and maintaining quality and productivity
  • D) Working in a systematic, methodical and orderly manner
  • E) Achieving consistent goals
• Adapting and Responding to Change:  
  • A) Adapting to changing circumstances
  • B) Accepting new ideas and change initiatives
  • C) Adapting interpersonal style to suit different people or situations
  • D) Showing respect and sensitivity to cultural and religious differences
  • E) Dealing with ambiguity and making positive use of the opportunities it provides
• Work with people: Shows respect for the opinions and contributions of other team members, shows empathy, listens, supports and cares for others, consults others and shares information and expertise with them, builds team spirit and reconciles conflicts, adapts to the team and fits in well.

Role-specific competencies:

• Relate and network: Easily establish strong relationships with customers and staff; relate well to people at all levels; build broad, effective networks; use humour appropriately to warm relationships with others.
• Present and communicate information. Speaks fluently; expresses opinions, information, and key points of an argument clearly; makes presentations and commits to public speaking with skill and confidence; responds quickly to audience needs and to their reactions and feedback; projects credibility.

English (for non-native speakers): Basic knowledge of English - oral and written

Functional competences:

1. Experience in contract management, negotiations, pricing, and profitability analysis.
2. Knowledge of/skills in structuring sales quota targets and revenue expectations
3. Basic knowledge of sales and marketing – field experiences
4. Knowledge of products

4.1.  Qualifications and experience:

• Have completed upper secondary education.
• 3-5 years of work experience from the relevant industry
• Full UK Driving License

Register your application today!

Reporting to the Senior Business Development Manager Safety, the Regional Sales Manager will educate and sell the Mips® brain protection system for industrial safety helmets and Koroyd’s advanced impact technologies to the region’s PPE market. The initial focus will be commercial construction and utilities and the O&G segments, but any PPE-related industries could be targeted in the following years.

The sales and education work will be executed through traditional sales work (such as cold calls, setting up joint calls, making sales presentations etc.), initiating field trials and closing deals, as well as delivering education, training, PR and marketing activities.

The sales, education, PR, and marketing activities will be directed towards manufacturers of safety helmets, distributors, unions, end-user companies, end-user individuals, media, and other relevant parties to increase awareness of Mips/Koroyd and develop business for Mips/Koroyd in the territory.

The Regional Sales Manager is responsible for setting up and presenting a Sales and Marketing plan for the West Coast region based on corporate targets and strategies and KPI’s, to be finally approved by the Senior Business Development Manager Safety and/or CEO.

This position will require travel 50% of the time and shall be located in Northern California, Nevada or Oregon. Ideally, a location with major airport access.

Duties of the role

• Drive End-user demand using Mips to protect for rotational motion in construction and other industries, through customer presentations, education, trade shows, supporting partner brands’ sales force and IMR groups’ sales forces.
• Develop and nurture relationships with our Partner Brands.
• Develop and nurture relationships with key distributors and rep groups.
• Develop and nurture relationships with new End-users and key decision makers, and current and prospective End-user customers.
• Support our partner brands’ sales process from company/product introduction through final presentation and customer agreement to purchase:
• Focus on making MIPS a must-have requirement with End-users
• Support our partner brands in the territory.
• Expand sales within existing End-user accounts and keep track of account activities in order to respond to new developments and changes.
• Meet or exceed the Annual Sales Plan metric.
• Manage Expenses within the assigned budget.
• Create new business opportunities and develop and execute complex selling strategies to win business.
• Develop and execute an individual sales strategy to include targeted End-users
• Demonstrate strong territory management skills with the ability to network and generate leads, develop sales plans and manage results effectively:
• Execute sales plans and strategies that reach potential End-user customers within the territory and identify new End-user clients with oversight of the RFP deliverable
• Manage distribution and independent manufacturers’ reps as needed to support Partner Brands.
• Demonstrate strong selling skills:
  • Apply an action and results-oriented sales bias.
  • Prospect and qualify leads, deliver demos and support Partner Brands to close sales.
• Effectively and successfully execute the regional sales plan and meet or exceed the regional sales goal established by the Senior Business Development Manager, Safety.
• Discover and relay competitive intelligence to the Product Management Team by being fluent on all competitors and ensuring the ability to articulate Mips strengths/value proposition in comparison to competitors’ weaknesses.
• Support the Product Management team’s New Product placement plans and Voice of Customer activities.

You have already accomplished (required):

• 5+ years of technical sales with a manufacturer in industrial safety
• 5+ years Sales Region Management
• Proficiency using all key Office Systems (Excel, Word, PowerPoint, etc.)

You may have already accomplished (preferred):

• Familiarity using CRM systems
• Bachelor’s degree in Business, Marketing or another related field

What you are good at:

• Can communicate with all styles to foster ever-improving teamwork and relationship building
• Being organized for productivity for productivity and efficiency, yet flexible to anticipate and meet the needs of others
• Make thoughtful, creative, and timely decisions after analyzing situations
• Staying current. Demonstrates a passion for learning with reading, research and networking etc.

What WE are good at:

• We dare - Daring means being brave, innovative, and challenging the status quo. We are curious about trying new solutions and are not afraid to make mistakes or ask for help. We challenge ourselves and others to achieve MIPS’ vision.
• We care - Caring involves creating a sustainable environment where people can perform. We show our colleagues respect. In our desire to achieve the highest quality, we take responsibility for our own well-being.
• We share - Sharing is about creating transparency, a sense of belonging, and trust. We continuously share our experiences and knowledge with our colleagues. We support collaboration across functional areas.
• We’re curious and passionate about improving and developing innovative head protection solutions. Our core product is our MIPS brain protection system for industrial safety helmets, but we are always thinking big and more ingredient solutions for helmets could be added to the range of products in the future.

APPLY NOW TO REGISTER YOUR INTEREST

Position Overview

We are looking for an experienced and entrepreneurial Country Business Development Manager to help establish and grow the Studson brand in Europe.

This is a highly autonomous role focused on developing distribution partnerships, creating end-user demand, and driving revenue growth within the assigned territory.

The ideal candidate already has strong relationships within the PPE, industrial safety, construction, utilities, manufacturing, or workwear sectors and is excited about introducing a differentiated product to the market.

Territories may include:
• Germany, Austria & Switzerland (DACH)
• France & Benelux

Key Responsibilities

• Develop and execute Studson's go-to-market strategy within the assigned territory.
• Identify, recruit, and manage distribution partners.
• Build relationships with key end users, safety managers, and purchasing decision-makers.
• Generate product trials and field evaluations.
• Support distributors through training, presentations, and joint customer visits.
• Represent Studson at industry events and trade shows.
• Provide market intelligence and competitive insights.
• Achieve agreed sales and growth objectives.

Qualifications

• 5+ years of experience in PPE, industrial safety, construction, workwear, or related industries.
• Existing network of distributors and end users within the territory.
• Experience launching or growing technical products in the market.
• Strong communication and presentation skills.
• Self-motivated and comfortable working independently.
• Willingness to travel throughout the territory. 30% of the time.
• English proficiency required; local language strongly preferred.

What We Are Looking For

• Entrepreneurial mindset.
• Relationship builder.
• Proven hunter and business developer.
• Passion for safety and innovation.
• Ability to sell value rather than compete on price.

What They Offer

• Opportunity to build and shape the Studson business in Europe.
• Competitive salary and performance-based bonus.
• High degree of autonomy and ownership.
• Innovative product portfolio with strong market differentiation.
• Long-term career growth within a rapidly expanding company.

Join us in changing the future of industrial head protection!

Hultafors Group UK is a house of premium brands, built on decades of craftsmanship, functionality and innovation within workwear, footwear and professional tools. Founded in Sweden, the Group has grown into an international organisation with a strong presence across Europe and beyond, united by a shared purpose: creating products that make professionals safer, smarter and more productive at work.

Within the Group, Snickers Workwear is widely recognised as a category leader in technical workwear — trusted by tradespeople worldwide for its advanced design, durability and comfort. Solid Gear, the Group’s premium safety footwear brand, brings cutting-edge materials and athletic-inspired innovation to the safety shoe market, redefining expectations around protection, performance and style.

As an Area Sales Manager, you’ll represent these highly respected brands in the field, taking ownership of a defined territory and playing a key role in driving growth, strengthening reseller partnerships and expanding market share. This is an opportunity for a commercially minded sales professional to work with best-in-class products, backed by strong brand equity, marketing support and a clear long-term growth strategy.

Responsibility

Sell one or more product categories, typically in a geographic district, to existing resellers, or in some cases to end users.
Grow and develop existing customers within a specific district
Grow and develop end-user customers within a specific district
Achieve personal development by being updated and trained in:
- New Products
- Monitor industry trends and end-user needs
- Relevant Issues and Opportunities in the Retail Industry

Target

To accelerate the growth of Hultafors Group UK with a major emphasis on proactive New Business Development.

This role requires a highly driven, energetic sales professional who excels at identifying, engaging, and converting new end‑users along with existing & new dealer networks.

A fundamental expectation of the role is strong collaboration with our dealer network—this is a key attribute and essential requirement—to ensure all new business is channelled through the appropriate dealer partners while maintaining and developing existing dealer business within the assigned region.  

Achieve or exceed the individual sales goals:
·      Achieve excellent customer & dealer relationships through long-term customer care.
·      Increase HG's market share within a given customer by selling more of existing products and finding ways to introduce new ones

Main Tasks (Key Responsibilities and Deliverables)

General sales activities:

• Strong hunter mentality with a demonstrated ability to open doors and win new business.
• Annual plans for selected customers should be developed
• Develop and implement clear and concrete action plans
• Penetrate selected customers according to the activity plan
• Document visits, meetings, notes, relationships and projects
• The plans are followed up on monthly. Document status, future planned activities and revenue forecasts monthly
• Produce quotes and propose solutions for selected customers according to their needs and with an agreed margin
• Plan and participate in business discussions
• Succeeds in getting the customer to make a decision. Close the deal with profitable results
• Work "both ways" to get commitment from top management and from bottom up
• Develop and explain tools that make it easy for the retailer to sell HG's products and make it easy to do business with HG
• Provide short but effective training and product information with "FAB" as a selling point
• Coordinate marketing materials and campaigns
• Participate in roadshows and dealer days
• Send out a small assortment for the retailer to test
• Use reference cases to sell in HG's unique advantages
• Participate in joint sales and joint visit activities with the dealers' own sales representatives
• Define and implement soft incentives for the retailers' sales team, such as "fun" stuff, a jacket, promotions, kick-off, and special training.
• Follow up on the product mix
• Monitor inventory levels
• In-store management
• Build long-term customer relationships
• Invite customers to training
• Measure customer satisfaction and loyalty
• Follow-up complaints
• Look for new business opportunities by interacting with retailer support about what they see happening in stores
• Proper use of the company's CRM system.

Generic competencies:

• Decide and initiate measures:
  - Make quick, clear decisions that may involve tough choices or considered risks
  - Take responsibility for actions, projects and people
  - Take initiative, act with confidence and work under their own auspices
  - Initiate and generate activity
• Work with people: Shows respect for the opinions and contributions of other team members, shows empathy, listens, supports and cares for others, consults others and shares information and expertise with them, builds team spirit and reconciles conflicts, adapts to the team and fits in well.
• Delivering results and meeting customer expectations:
  - Focusing on customer needs and satisfaction
  - Setting high standards of quality and quantity
  - Monitoring and maintaining quality and productivity
  - Working in a systematic, methodical and orderly manner
  -  Achieving consistent goals
• Adapting and Responding to Change:  
  - Adapting to changing circumstances
  - Accepting new ideas and change initiatives
  - Adapting interpersonal style to suit different people or situations
  - Showing respect and sensitivity to cultural and religious differences
  - Dealing with ambiguity and making positive use of the opportunities it provides

Role-specific competencies:

• Easily establish good relationships with customers and staff; relate well to people at all levels; build broad and effective networks; use humour appropriately to give warmth to relationships with others.
• Speaks fluently; expresses opinions, information, and key points of an argument clearly; makes presentations and commits to public speaking with skill and confidence; responds quickly to audience needs and to their reactions and feedback; projects credibility.

English (for non-native speakers): Basic knowledge of English - oral and written

Functional competences:

1. Experience in managing contracts, negotiations, pricing and profitability analysis.
2. Knowledge of/skills in structuring sales quota targets and revenue expectations
3. Basic knowledge of sales and marketing – field experiences
4. Knowledge of products

Qualifications and experience:

• Have completed upper secondary education.
• 3-5 years of work experience from the relevant industry
• Full UK Driving License

What We Offer 
- Opportunity to represent market‑leading brands. 
- Comprehensive training, development, and mentorship. 
- Competitive salary, commission structure, company vehicle and benefits.

Register your application today!